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Guideline 4.3 - Design - Spam
Your app duplicates the content and functionality of apps submitted to the App Store, which is considered a form of spam.
Apps that simply duplicate content or functionality create clutter, diminish the overall experience for the end user, and reduce the ability of developers to market their apps.
You will experience a delayed review process if you deliberately disregard the App Store Review Guidelines, ignore previous rejection feedback in future app submissions, or use your app to mislead or deceive users.
Important Information
As a result of violating this guideline, your app鈥檚 review has been delayed. Future submissions of this app, and other apps associated with your Apple Developer account, will also experience a delayed review. Deliberate disregard of the App Store Review Guidelines and attempts to deceive users or undermine the review process are unacceptable and is a direct violation Section 3.2(f) of theApple Developer Program License Agreement. Continuing to violate theTerms & Conditionsof the Apple Developer Program will result in the termination of your account, as well as any related or linked accounts, and the removal of all your associated apps from the App Store.
We want to provide a safe experience for users to get apps and a fair environment for all developers to be successful. If you believe we have misunderstood or misinterpreted the intent of your app, you may submit an appeal for consideration or provide additional clarification by responding directly to this message in Resolution Center in iTunes Connect.
For app design information, check out the following videos:"Best Practices for Great iOS UI Design"and"Designing Intuitive User Experiences,"available on theApple Developerwebsite.
You may also want to review theiOS Human Interface Guidelinesfor more information on how to create a great user experience in your app.
If you cannot - or choose not to - revise your app to be in compliance with the App Store Review Guidelines, you may wish to build an HTML5 web app instead. You can distribute web apps directly on your web site;the App Store does not accept or distribute web apps.
For more information about creating web apps, refer to theConfiguring Web Applicationssection of the Safari Web Content Guide.
For a description of the HTML elements and attributes you can use in Safari on iPhone, check outSafari HTML Reference: Introduction.
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